Writing News Releases

"Day of the Dead Sugar Skulls" is my favorite news headline. Every year a local publication uses it to announce a Dias de Los Muertos celebration. Every year I puzzle over it the first time it runs. By now the people in the organization having the event must be reconciled to having little to no control over what parts of their news release are used, and how the information is presented. They probably write it as a regular news article, and that's the best way to go about it. (more)