Book Deals

Apparently you don't have to be a figure of world-renown to merit big bucks for your writing, according to Jacob Bernstein, writing in the Intelligencer column this week. He points out that Wired magazine editor Chris Anderson is rumored to be receiving $500,000 for a book-length rework of his The Long Tail article in which he insists "The future of entertainment is in the millions of niche markets at the shallow end of the bitstream." Then there's Martha Stewart's memoir, offered for a reputed $10 million (one less than former president Bill Clinton supposedly received.) Let's see, spike in the mainstream of culture, or write about its demise. Which would you choose?

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