Paper or Electronic?

Yesterday at the O'Reilly Emerging Technology Conference, Matt Webb, one of the authors of Mind Hacks, which I wrote about here last month, told me that whenever the book is mentioned on the blog Boing Boing, they see a spike in sales at Amazon. That's "buzz" in action. This morning one of the co-editors of Boing Boing, sci-fi writer Cory Doctorow, offered an even more thought-provoking idea: he said that giving away his novels via ebooks increases sales of the hard copies. Read more about Doctorow and his novel notions on his website, craphound.com. He's an incredibly prolific writer and equally generous with his precious time and himself. End gushing.

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