Up Market

Anyone who works in the book industry must be schizophrenic what with the big guys gobbling up smaller presses (Wiley just ate Sybex), small presses expanding lines (Shambhala's new imprint for frontlist titles is Trumpeter), and independent book stores and publishers popping in and out like galactic hitchhikers. Here's what's Trumpeter Books will publish: a broad range of topics and genres, such as up-market [expensive] fiction, literary nonfiction (what's this?), psychology, and memoir. The imprint will be very open-ended, publishing across categories, President and Executive Editor, Peter Turner says. So, if a small press publishing eastern philosophy branches out to what sounds like mainstream offerings, doesn't this make getting your writing to market an incredible moving target? A shooting gallery in a carnival or county fair comes to my mind. Targets popping up, ducks moving along, whirligigs spinning hypnotically. "Four shots for a quarter. C'mon! Over here! Looka, looka!" [Tectags: books literary publishing]

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