Guerilla Marketing

Oh, those crazy New York kids. What will they think of next? Debra Matsumoto, Publicity Manager for North Atlantic Books asked me to promote the following:

Dirty Laundry: Loads of Prose was the brainchild of some freelance producers who love books. On Nov. 10, 9:30-11 pm, laundry and language will spin together at the Avenue C Laundromat, 69 Avenue C @ 5th St. in the heart of the East Village. ... will feature Rob Brezsny, the syndicated astrology columnist for The Village Voice and Jungian beatnik, and fiction writer Kelly Link. This format is urban multi-tasking genius and creative guerrilla bookselling for fly-over city centers where competition for attendance is the most challenging and competitive.

Wothehell is a "fly-over city center" this hick left-coast rube wants to know. I keep seeing advice for book promoters to abandon book store signings and to get creative, but doing laundry? Sounds more like the product of a crazed publicity agent's bad acid trip. Sure, "loads of prose" is cute, and "laundry and language" are alliterative (Are Alliterative--get it?) hyuk! hyuk! but the laundry's not a spacious, quiet place for either reading aloud or signing books. [book marketing]

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