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Book Videos
News from a column by Carol Memmott, of USA Today, Online book videos bring words to life:
Talk about cross-channels promotion! Pretty soon you'll be reading teasers for new books on your cell phone. HarperCollins' Amistad imprint has already created its first music video to promote Lolita Files' Sex.Lies.Murder.Fame using actors as opposed to VidLit's slide show approach. How satisfying to see a traditional medium hijacking high tech to promote itself. [book promotion]
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The Book Standard and Bantam Dell, a division of Random House, are sponsoring a competition for student filmmakers to create 30-second videos for three upcoming novels: 'The Thieves of Heaven' by Richard Doetsch, 'Stuart: A Life Backwards' by Alexander Masters and 'Shadow Man' by Cody McFadyen. In November, The Book Standard will launch a book video channel on the Web.
Talk about cross-channels promotion! Pretty soon you'll be reading teasers for new books on your cell phone. HarperCollins' Amistad imprint has already created its first music video to promote Lolita Files' Sex.Lies.Murder.Fame using actors as opposed to VidLit's slide show approach. How satisfying to see a traditional medium hijacking high tech to promote itself. [book promotion]
Listen to this article
posted by Georganna Hancock M.S. | 9:51 AM
1 Comments:
Hey Georganna...thanks for your kind words. The pox is slowly disappearing and am feeling more 'human' again. Couldn't believe I caught it just as I was starting my new job. Oh well...better now than later, I guess.
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