Competitors Cross-promotion

Jenna Glatzer, owner of the Absolute Write website, was pleasantly surprised when she approached her online competitors about helping to promote her book. 'How pushy of me,' I thought. 'Why would they want to help me out when we're in competition for the same customers?' In Cross-promotion she explains how it all went down. She discusses how to:

Build friendships
Make it worthwhile for them
Give them a reason
Make it easy
Send a reminder
Stay in touch

Oh, Jenna? Hello, great website! Say, I have a book here ... [book promotion]