Publish & Peddle

"Publish and Peddle . . .or Perish: A Sales Guide to Selling your Book. A few years ago Your Business Blogger advised a number of academic authors on the marketing of books."

Jack Yoest suggests:

1. Feature your book on your web site and blog.
2. Issue a press release.
3. Include on your syllabus.
4. Write your own copy.
5. Submit your work to your network.
6. To sell 800 books, write 800 words.
7. Rap with the Reps.
8. Schedule a book signing.
9. Memorize your 8 second sound cites.
10. Book hook for bookers and lookers

Then Yoest expands with details on how to go about performing each of the ten items. Most of them are applicable to any author, not just college professors. [book marketing]

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