Website Marketing

It's no secret that last week I raced to complete a very simple, informational website for author Chris Holmes, M.D. From getting the domain name and hosting, to SEO for his home page, this baby's mine! This author is so intent on his writing, that he doesn't want be involved in selling his books through his website. He doesn't want the site to be a marketing tool ... yet. He did choose to let me optimize the home/index page for search engine efficiency and effectiveness. And that was the last action I took, so it's still on my mind. If SEO and SEM (search engine marketing) are terra incognita for you, a good way to start is by learning the words associated with the activities. The Best in Website Marketing blog has a handy glossary. While you're there, you might want to learn more about a term strangely missing from the glossary entries, keywords, in their article, Five Ways to Choose the Right Keywords and Have Your Website Hopping. [websites]

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