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Lulu Profits
According to David Ranii, Staff Writer at The News & Observer, Self-publisher triples revenueSo how does Lulu make a profit?Okay. This is nice for the Lulu.com officials and/or stockholders, but how about profits for people who use the service to self-publish? Anyone making money this way? Anybody earn back your investment? Anyone at all?
It doesn't charge any upfront fees, but when an author sells a copy of a book, Lulu charges a printing fee. Authors can get a 200-page paperback book printed for $8.50 each.
Authors then set their own royalty fees, and Lulu adds a 25 percent commission. So if the author sets a $4 royalty fee per book, Lulu adds another $1 in commission. The 200-page paperback that cost $8.50 to print is sold for $13.50. The author makes $4 and Lulu makes $1 in commission -- plus a profit on the printing.
By contrast, the going-rate for author's royalties on books published by mass market publishers is $1 on a book that retails for $20, said Jerrold Jenkins, owner of Independent Publisher Online, an industry trade publication.
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posted by Georganna Hancock M.S. | 12:37 PM
1 Comments:
The nice part of Lulu is that you can PoD and recieve a relatively nice quality piece of work with little to no investment (like always, it costs to get an ISBN, but if you're willing to do without, Lulu isn't a bad way to go.)
I know several people who have used the service to put out poetry collections which (like most PoD) services are sold mostly to friends and families.
You're not going to make a killing off of Lulu unless you market the hell out of your work.
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