Online Promotions

Patricia Fry, the president of SPAWN (Small Publishers, Artists and Writers Network, www.spawn.org) offers an invaluable article in the Publishers Marketing Association - Newsletter about Internet marketing. In "15 Ways to Promote Optimally Online", she makes many points about online promotions that apply equally well to marketing a book, other types of writing or, as one wag is always reminding me, promoting yourself as author or expert. Fry suggests, among other tips:

* always be in research mode
* take advantage of forums and chats
* showcase your credibility
* sell or place articles elsewhere
* sell your work on several sites

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