Link to Competitors

I like Jack Humphrey's

Heresy Alert:
I've stated at least 100 times that you are not marketing if you don't have a blog. Rather, you are not in existence if you don't blog because your site, products, services, whatever you hope to achieve with your site is irrelevant, obscure, and lucky to have any traffic at all.

He makes this rather bold indictment in one of his Friday Traffic Reports, Give Links to Gain Authority Status. He maintains that his high traffic volume and return rate of visitors is due to his linking to competitive sites with good information. This is a practice I advocate in my eBooks on Effective Websites for Writers. Humphrey feels that rather than losing visitors, they return to his blog because they remember who originally introduced them to the "cool stuff". This applies whether your blog or websites promote you as a writer, items you have for sale, a single book or services. Humphrey's site is subtitled "Free Blog Marketing and Web 2.0 Promotion Tactics" and looks worthwhile to mine for tips.