Writing help from A Writer's Edge--Georganna Hancock

A Writer's Edge

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Name: Georganna Hancock
Location: San Diego, California, United States

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Friday, April 06, 2007

Siteless Online Advertising

According to Google AdWords Help Center:

Writers can run ads even without websitesSmall businesses without a website can create hosted business pages so potential customers may find information about the products and services offered by the business. When new advertisers sign up for AdWords through the Starter Edition, they're offered the chance to create a free hosted business page.

Hosted business pages are quick and easy -- no knowledge of HTML or programming is required. The webpage is available almost immediately once the advertiser starts running an AdWords campaign. Keep in mind that hosted business pages are accessible only through links on AdWords ads.
I'm thinking this is perfect for the writer with one note (one book, one service) and no desire to maintain a website, but who wants to take advantage of the power of Internet advertising. I haven't tried setting one up yet, but I wonder if when the page is displayed, you could scrape the source code and use it later on? The "Starter Edition" of AdWords is a simplified version in which only text ads and keyword targeting are allowed and only one ad campaign is possible. Advanced features like conversion tracking, multiple campaigns and ad groups are found only in what Google now calls the "Standard Edition", very complex but powerful. They won't let you go backwards, either, but you can convert a toe-wetting Starter experience into the full Monty.

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