
Andy Beard's article on
Speed Linking Slow Linking provides fodder for mental mastication. At first I was nodding my head in agreement that I, too, hate those newsletters and blog posts that display a teaser and then the word
more linked to the rest of the article. I recognize it as a marketing technique, a blatant one, but it annoys me so much that I'm inclined often to drop the publication. Then Beard equated Speed Linking with Bad Blogging, and some of the points he made had me squirming a bit, especially the parts about adding value to someone else's content. *hand rises tentatively* Guilty. I tend to refer readers to other blogs and websites and services I think might be useful (or occasionally amusing), but I think I fall down on the job of explaining
why. Probably viewers would be better served if I contributed more thoughtful comments around the links, avoiding the type Beard calls the "Fire Exit".
3 Comments:
I always try to sell a link the best way I possibly can, no matter whether it is a link through to some free information on someone else's blog, or an affiliate link of a product I think is worthy of attention (though some consider me a little puritanical on the ethics side)
I often find the more I highlight a link through to someone's content, the more people actually take the trouble to click through and read it.
If you think the link was of value to your readers, then the more you highlight it, the more readers will benefit from the link.
Whew! Hope I did O.K. by you, Andy! You just never know who's looking over your shoulder here in the big tent.
I think you did a great job.
You demonstrated that you read the post, and how you gained some value from it.
I have read over the last couple of days a little bit of a backlash against blogs that only aggregate other people's content, without adding value.
One tip while I am here - Blogger now allows you to label content, and that works much better than linking through directly to Technorati.
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