Get on Oprah
Direct Contact PR rep Paul Krupin offers a lot of advice about publicity and Getting on Oprah, once you get over the hurdle that there's nothing you can do to ensure an appearance there. He does, however, offer a formula for creating buzz, and enough of that might attract Oprah's attention: DPAA + H. That's:
Krupin claims "that the media respond to and thrive on the same motivational factors that your buyers require. You can use these factors as your key news angles and flesh out the meat of your news releases with the personal stories and real life events and experiences" others have. Please notice he talks about news releases, not press releases. Press releases are so passe. In the newsroom most go directly to the circular file. Anyway, the media are not only print, but also broadcast and electronic, so why give most of them a slap in the face by referring to your communications in hard copy printing terminology?D = Dramatic
P = Personal
A = Achievement
A = Adversity
H = Humor
posted by Georganna Hancock M.S. | 8:47 AM
2 Comments:
Thanks for the visit..
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I don't see that the comment above has anything to do with getting on Oprah, enticing media coverage, or Paul Krupin. Until I figure out if it's a scam or spam or what, I'll leave it here -- in the off chance it is someone's misguided effort to do good. Using your writing abilities to help others -- I'm all for that!
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