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Name: Georganna Hancock
Location: San Diego, California, United States

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Tuesday, June 12, 2007

Boost Page Rank

Writers' websites chase Page RankA theory is circulating around websites that advise other websites involving writers. It's something like this: to boost your own website, write articles and give them away for other websites to display. These articles (they can be on any topic) contain an embedded link to your website. That way, whenever your free article is used on the Internet, a new incoming link is created to your home website. Theoretically this boosts your page rank, because Google uses the number of incoming links in its arcane algorithm that determines ranking and returns from searches. The only fallacy I can see with this notion is that Google also considers the quality of the incoming link. This is why getting or buying links from exchanges or "link farms" is discouraged. If low quality websites display your work, creating a link to your home website from theirs, this can actually hurt your site's page rank and ranking in returns. I know it's tempting to unload those little darlin's that just don't sell into these free content dumpsites, but you must think ahead to the more complex ramifications of your actions. It just isn't as simple as "showing editors your stuff" (not that editors have time to cruise the web looking for new writers.)

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2 Comments:

Blogger RockStories said...

I actually disagree with your assessment of the risk of low-quality links--they may be ignored by Google, but don't bring the kind of guilt-by-association devaluing that link farms may.

It's a moot point, though, because the vast majority of those low-quality sites/blogs (which are the ones to pick up article bank articles in the largest numbers) disregard the terms of use and replace your links with ones they can profit from. Thus, in many cases, you end up giving away your work and associating your name with a crap site WITHOUT gaining the text links you were aiming for.

9:06 AM  
Blogger Georganna Hancock said...

I've posted in the past about my experiences with contributing to content sites, how my article was stripped of the links before being used; but I must point out that part of the Google formula dictates that incoming links with page ranks equal to or higher than yours help raise your website's P.R., and lower ones diminish it. At least, that's what Google said the last time I checked. Have they changed this?

12:15 PM  

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