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Name: Georganna Hancock
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Tuesday, June 05, 2007

Larger Print for Boomers

Following a lead from the Mediabistro.com: GalleyCat, I found the happy news that a not-so-sinister cabal of publishers are planning to enlarge the size of the printing in books. I love large-print editions! Korky Vann wrote in a special article to the Hartford Courant online that:

publishers such as Simon & Schuster, Penguin Group, Harlequin Enterprises, Random House and HarperCollins have launched or plan to launch large-print lines designed to appeal to squinting baby boomers who are discovering that standard type is, well, impossible to read.


Large-print books on shelves for summer reading include blockbuster bestsellers, diet books and non-fiction including: "South Beach Diet Quick & Easy Cookbook" by Dr. Authur Agaston ($27.95, Random House), "Innocent in Death" by J. D. Robb ($33.95, Thorndike Press), "The Overlook" by Michael Connelly ($23.99, Little Brown & Co.), "The Measure of a Man" by Sidney Poitier, (Harper San Francisco, $16.95) and "Marked Man" by William Lashner ($7.99, Harper).
Watch for more and more publishers to jump on this bandwagon as the Baby Boom population bulge ages. We're also the part of the public who still reads print publications and has money to buy books.

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