Reader knows best
According to John Kremer's latest newsletter, Reader knows best. He also excerpted from the manifesto of the Word of Mouth Marketing Association's manifesto:
1. Happy customers are your best advertising. Make people happy.
2. Marketing is easy. Earn the respect and recommendation of your
customers. They will do your marketing for you, for free.
3. Ethics and good service come first.
4. You are the user experience (not what your ads say you are).
5. Negative word of mouth is an opportunity. Listen and learn.
6. People are already talking. Your only option is to join the conversation.
7. Be interesting, or be invisible.
8. If it's not worth talking about, it's not worth doing.
9. Make the story of your company a good one.
10. It is more fun to work at a company that people want to talk about.
11. Use the power of word of mouth to make business treat people better.
12. Honest marketing makes more money.
1. Happy customers are your best advertising. Make people happy.
2. Marketing is easy. Earn the respect and recommendation of your
customers. They will do your marketing for you, for free.
3. Ethics and good service come first.
4. You are the user experience (not what your ads say you are).
5. Negative word of mouth is an opportunity. Listen and learn.
6. People are already talking. Your only option is to join the conversation.
7. Be interesting, or be invisible.
8. If it's not worth talking about, it's not worth doing.
9. Make the story of your company a good one.
10. It is more fun to work at a company that people want to talk about.
11. Use the power of word of mouth to make business treat people better.
12. Honest marketing makes more money.
posted by Georganna Hancock M.S. | 9:30 AM
2 Comments:
Quite true, all of it!
I have been meaning to visit for ages - it's so hectic here, so apologies, I wasn't igoring you!
Interesting blog:)
Sound so simplistic, but very true. Good things to keep in mind. Thank you.
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