Perfect Pitch Calls for Writers

Some time ago I wrote about pitches replacing press releases, but here's a new twist: making your pitch by phone. I found some tips for the successful execution of pitch calls on the Your Communications Plan page of the Communications Consortium Media Center. They explain that "The purpose of a pitch call to a reporter, editor or producer is to propose a story idea, an interview or coverage of an event." This could be a promotional tactic for your new book, CD, course or class, or writing service. For a successful pitch call, the CCMC recommends (in more detail):

* Be succinct and persuasive.

* Make your calls in the morning.

* Follow up with written information.

* Use pitch calls to build relationships.

I'd suggest that even if your pitch is turned down, follow up with a written thank you note and include your business card. The thank you will get attention, and the card may get you business or promotion eventually.