Social Networking for Writing

The other day I mentioned social bookmarking as a social service writers can use to promote themselves and market their writings. The bookmarking services to use with websites and blogs (especially) are both parts of and forms of social networking. The term applies to making connections with people on the Internet. I think cyber-networking or digital- or electronic- or something other than "social" would be a less confusing terminology, but we're stuck with "social". Yes, it's the same as networking socially, in real life, but perhaps with more intensity and intimate overtones.

Just as in the physical world, social networking requires joining, attending, and participating to benefit. I'm referring to those special websites with interactive capabilities: Facebook, MySpace, LinkedIn, Orkut, Friendster, to name some of the original and general ones. The concept is simple, really: sign up, add as much information as you wish to a profile, find "friends" with similar interests. Sharing your other social networking connections (sites and friends) is becoming more common, as are niche networks, like Flickr for photography, MyBlogLog, and LibraryThing for booklovers.

If you expand the definition of social networking to include participation in chats, forums and mailing lists, the potential for writers to exploit this newer tool increases. By always using a link or the name of your website/book/business in the signatures used on these types of sites, a writer can custom-build a social network, a fan base, traffic potential. Seeking out and contacting others, making cogent comments, offering assistance -- all are ways to "work" the social network. It isn't enough to just join and not be active. In fact, I think it may be detrimental to your appearance/reputation.

Ah, there's the rub: the work. It takes time, energy and concentration to utilize a social network. That's why writers must carefully select which ones to join and limit participation to a few at a time. Give one several months to show positive results. If it doesn't, then drop "unjoin" that one and move on to another. I find that a focus on one chat, one forum, and one general group are about all I can handle. While writers need to spend about half their time promoting or marketing, more than that becomes counterproductive in that there's no time to produce new writing. These Google search results will lead you to social networking sites for writers.