Better Websites for Writing
Today is "back to" time. Back to school. Back to work. Back to business. Time to tackle that project you've put off: your website. Whether it is starting a new one, fixing a broken one, or revamping a site you've had for a while, now is the time! Writers' websites can have several purposes, but three overall goals always apply to visitors. A website must:
Attaining those goals requires coordinating many aspects of website design and development. Some are clearly visible, like the layout, colors, decorations and navigation signals. Others are more subtle, such as the logical structure of the information on the web pages and how they are linked together throughout the site. Many of the critical components, however, are hidden from view, but evident by analysis of the entire project. Some of these include:
highly targeted copy
interactive features
optimized meta tags
current practices
high level back links
critical listings
easy ordering/sales
goal-directed content
keywords placements
Future posts will consider each of these components in more detail. Recent posts on purposes of websites are Against Author Websites and Too Soon for Author Websites?
- attract
- retain
- return
Attaining those goals requires coordinating many aspects of website design and development. Some are clearly visible, like the layout, colors, decorations and navigation signals. Others are more subtle, such as the logical structure of the information on the web pages and how they are linked together throughout the site. Many of the critical components, however, are hidden from view, but evident by analysis of the entire project. Some of these include:
highly targeted copy
interactive features
optimized meta tags

current practices
high level back links
critical listings
easy ordering/sales
goal-directed content
keywords placements
Future posts will consider each of these components in more detail. Recent posts on purposes of websites are Against Author Websites and Too Soon for Author Websites?
Labels: technology, websites, writing















2 Comments:
Thanks for a kick-in-the-pants reminder that I had promised myself to do the search engine optimization thing this month. I've read the book and have a plan. Now to just do it. Onward!
Writer's First Aid
Kristi Holl
Good for you, Kristi! Stay tuned for more tips on optimizing your pages and whole site -- for more than just the search engines.
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