Writing Valuable Content

"Indispensable" was a feature of the Twitter #editorchat topic recently. I queried "like 'rich content'?" Now I find 6 Steps to Valuable Internet Content by Yann Gourvennec, originally published at BNET UK. I'd call the post indispensable reading for anyone serious about website/blog writing and about monetization of a site. Consider that

"...Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way to engage with customers...by valuable content? I mean content that brings value to your visitors, which could possibly initiate discussions, questions and comments (I’m talking about articulate comments, not cyber-babble)."

In short, the six "steps" are:

Step 1: Short text is a myth

Step 2: Spice up your text with images, not the other way round

Step 3: Hypertext, hypertext, hypertext

Step 4: Good content shows in the title

Step 5: Keywords mean a lot

Step 6: Writing with a reader in mind

Whether you're a content writer or writing content for your own promotion or marketing use, this article is a condensed learning experience (or a great reminder for some of us). The slide show version is from the article version at the Marketing & Innovation blog, a team effort which includes Yann Gourvennec.

6 steps to valuable Internet content

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