Have I a functioning crystal ball? Nah, just blind, dumb luck. Since I joined Amazon to publish material for the Kindle reader, the company is popping out upgrades and new advantages right and left. As soon as a question rises in a Twitter chat, I find Amazon's DTP (publishing program) evolving to address the issue. For example, last week we were kicking around how English residents could use the service. They were stymied by Amazon's requirement for a U.S. bank account and SSN, TIN or EID (for the IRS and Social Security).
On January 15, Amazon announced:
Amazon Expands Kindle Digital Text Platform to Enable Authors and Publishers Worldwide to Publish English, German, and French Language Books in the Kindle Store. That is the unwieldy title for a
news release that tells my overseas Internet friends they can begin using the service.
Five days later, Amazon probably pre-empted other media producers by announcing a new 70% royalty option for DTP authors and publishers. This begins on June 30, as yet only for U.S. accounts. To qualify for the 70% royalty option, books must satisfy the following set of requirements:
* The author or publisher-supplied list price must be between $2.99 and $9.99
* This list price must be at least 20 percent below the lowest physical list price for the physical book
* The title is made available for sale in all geographies for which the author or publisher has rights
* The title will be included in a broad set of features in the Kindle Store, such as text-to-speech. This list of features will grow over time as Amazon continues to add more functionality to Kindle and the Kindle Store.
* Under this royalty option, books must be offered at or below price parity with competition, including physical book prices. Amazon will provide tools to automate that process, and the 70% royalty will be calculated from the sales price.
A final warning: the 70% royalty option is for in-copyright works and is unavailable for works published before 1923 (a.k.a. public domain books). They need to tack on that kibosh because so many of the get-rich-quick, looking-for-shortcuts, tell-me-the secret writers think they can republish titles now in public domain and make a fast buck, or $.99 anyway.

As with DRM, which I wrote about the other day, I have not read all the nuances of the DTP royalty program. I may find that it does not apply to my articles. Still, I know many readers are intensely interested in adding their books to this format and venue.
Labels: authors, books, business, information
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