News Releases

When I was learning to write good new articles, I remember my editor stressing that I should write every story for the person who just moved to town. PR Guru, Marcia Yudkin offers similar advice:

ALWAYS include the basic facts in any press release, and follow 5-Ws news writing style by explaining the Who, What, When, Where and Why or How in the first paragraph. If you look at newspaper articles carefully, you will notice that they always briefly include an identifier for any named person and a brief snippet of background even for a story or person who's dominated the news for the last week. Thus, if you have just come out of the woods after a month and pick up the newspaper, or have flown over from another continent, you will understand the story.

Yudkin wrote 6 Steps to Free Publicity and Marcia's Makeovers: 24 Press Releases Transformed from So-So to Sizzling [releases]

Listen to this article