Too Soon for an Author Website?

This week I read a plea from a small publisher for help with the Amazon listing for one of his books. Two pieces of information were incorrect, and the author was frantic to get them changed. Getting changes made to an Amazon listing is akin to steering a supertanker. I thought, "This is an excellent reason for the author (and the publisher) to have a website just for that book!" The book or writer's website is the authoritative last word, a place readers can find accuracy about what was written and published, obtain a sample of the writing, learn more about the author, and discover exactly what they need to buy the material. A website can direct buyers to the point of sale that provides the best return for the author.

Another use for a writer's website is to provide interaction among the author and readers. Perhaps this is nothing more than an email address where inquirers can send questions or fans can send praises. The writer controls the amount and rate of personal data released. As it feels more comfortable, add a newsletter, a forum, a chat (escalating to real-time communications). Readers these days expect to find a website address on book covers, a place to learn more about the writer and published works, even works in progress and a meeting point to find other enthusiasts. Think of it as a digital fan club.

Writers' independent websites also help establish credibility. Everyone is expected to have one. For authors, a different site dedicated to each book or series of books is a huge aid for crossing genres, even for those who write under pen names. Seldom are the limited spaces allowed by publishers sufficient (and sometimes, even they are also inaccurate or out of date.)

Although it's never too late to add a website to your marketing repertoire, it is recommended that the site precede publication by at least six months. Add another six months for website construction and content development, and you'll see why it's also seldom too soon to start a site.

See other posts here on websites for writers, or consult Hancock Websites.