Trash Proof News Releases

Save your news release from immediate deposit in the circular file. Most of them drop directly from hand to can, you know. Some publications run them as is, some rewrite, but they are inundated with releases and use only a few.

Want to be sure yours is read by the publication's audience? Paul J. Krupin of Direct Contact PR is testing an offer of a *FREE* copy of the ebook version of his Trash Proof News Releases, available from Smashwords. He says, "The book contains 200 plus pages of strategies, tactics, psychology, and sample news releases and can help people do the right thing better than anything else I've seen in the marketplace to date." Get 'em while they're hot!

And if it's so valuable, why would the king of PR give away his secrets? Because, he explains:

My business model doesn't rely specifically on publishing income. But I will be using my writing as a calling card to drive multiple streams of income.

Now this may not fit for those who simply derive income from published works. But I highly recommend this approach to those who can do it diversify their intellectual property, their skills, abilities and knowledge and contract or package their knowledge in other small bite size service deliverable that people will buy whether it be by the page, by the hour, by the day or whatever.

Here today I offer you a two-fer: a free ebook to help you market whatever and insight into the meaning of "platform" and how self-publishing non-fiction books can work for you.

DISCLAIMER FOR THE FTC: I didn't get anything for publishing this post, and it should not be construed or used as a testimonial. I downloaded, but I did not read...yet.

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