About.....Blog.....Writing Help.....Editing.....Writing Services.....Resume.....Info for Editors.....Subscribe.....Blogger profile

Writers' Videos & Trailers

You know how hot video is right now on the Web and mobile devices. I don't think visual communications are soon going away. Anything that engages multiple senses makes more of an impact and a more lasting one. Author clips, intriguing plot snippets, or other teasers about your writing leave readers wanting more.

Multiple Reasons for Going Video

A wealth of strong statistics from major Internet research firms backs up the growth of online video viewing and the switch from TV to the Web. Publishers have been jumping on this bandwagon for some time, just as they are issuing books in digital formats. And The Christian Science Monitor suggests several viable reasons for writers to substitute well-made videos for traditional tours, including:

  • author personality problems
  • shrinking budgets
  • and increasing travel difficulties
Taking Videos Viral

Don't use your vids only as brochures. They need to become word-of-mouth generators, called viral videos. Just embedding them in your web page is not enough: make them easily portable to others' sites, to add to emails and available in all types of connective devices. One method to accomplish this is to upload your video to You Tube, then place it on your own website with the service-generated code for visitors to copy.

Getting a Head Start

At One True Media you can try out creating your video trailer for free. I can't wait to ... uh, perhaps I'd better write a book first? No! My avatar! Maybe I can get something into her empty hands this way, something like a book. That would be a book video, no? O.K. Just a manuscript to edit, or the keyboard to use in ghostwriting.

Make the Most of Your Videos!

Blog and video blog about the process and success. Repeatedly.

Include it on a disk in your press kit.

Create a video blog and upload yours.

Post it in an online sales letter.

Add the link to your signatures everywhere.

Use a Video in Promotional & Marketing Campaigns

Link to it every chance you get, including media pitches.

Include links in all media releases.

Burn it on a card-size CD; include in presentation folders.

Show the video during book signings & use it to get signings.

Boost Awareness of Your Name and Writing

Need I say to plaster it conspiculously on your website?

Ditto YouTube and any other site that allows uploads.

Shoot mini-videos of your presentations.

Send a book video to film producers.

Up Your Social Network

Place a clip or link on every site you belong to.

Post mini-videos, too.

Blog about your experience on social networking sites.